Yesterday Alex Khatchinson (Alex Hutchinson), Creative Director Typhoon Studios From the family of companies Stadia, He expressed a contradictory thought: they say that streamers should work according to the principles of “real business” and pay developers for license to make money on their game.
The thread Hatchinson he was encircled on Twitter and scored thousands of retweets and answers. Basically, nothing good about the thought of the creative director does not say. The arguments are different: someone believes that streamers for games are free advertising; Someone notes that Hatchinson works in a company that heads YouTube and earns on streamers; Someone writes that the developers of this money will still not see, since they will settle in the pockets of the top managers of publishers and make the rich even richer.
IDK Maybe Getting Flak BecAuse You’re Picking this Particular Battle in a World Where C-Site Executives Make $ 30m/Year and Devs Donatt Get Royalties So They’d NEVER SEE ANY OF THET Streaming Money in the First Place
- Jason Schreier (@jasonSchreier) October 22, 2020
There were also those https://mindepositcasino.co.uk/sizzling-hot-deluxe-slot/ who partially supported Hatchinson. Industry veteran Michael Hartman (Michael Hartman) I am sure that the popularity of playing streams does not always mean high sales. And this even harms some projects (mainly plot): if the user has experienced all the impressions of the game on Twitch or YouTube, then he will be very likely not to buy it. Such a story happened to That Dragon, Cancer – She had millions of views on YouTube, but the circulation reached only a few thousand copies.
However Hartman also emphasizes that the model that offers Hatchinson, It is not necessary to be viable: according to Michael, in the relationship of developers and streamers you really need to change something, but so that both sides are beneficial in one form or another. Only developers will benefit from the need to purchase licenses.
Games that is Already Huge (Fortnite) Or Huge Budget Games Able to Make Effective Use of Big Channels Because They Alredy Have the Customers. The Streams Are Just a Conduit for Getting Their Message Out There (New Skins, New Event, WhatEver). /13
- Michael Hartman . (@MuckBeast) October 22, 2020
However, in a deep analytics of words Hatchinson Quite a few hit: the consensus is such that the creative director blurted out some kind of non-urban nonsense. They say that against the background of these tweets, Stadia even rose in Twitter’s trends.
Google began to carefully cleanse the bomb of public censure. In a commentary for 9TO5GOOGLE, company representatives said the following: “Recent tweet Alex Khatchinson, Creative Director of the Montreal Studio Stadia Games and Entertainment, do not reflect the values of Stadia, YouTube or Google".
YouTube boss video game Ryan Wyatt (Ryan Wyatt) spoke like this:
We believe that publishers and creators [content] have developed wonderful mutually beneficial relations that allowed us to create a flourishing ecosystem. Such that bears fruits to everyone! YouTube is focused on becoming valuable for creators, publishers and users. Everything is possible when we work together.
We Believe that Publishers and Creators have A Wonderful Symbiotic Relationship that Has Allowed Allowing Ecosystem to Be Created. One that has mutually Benefited Evenyone! YT is Focused on Creating Value for Creators, Publishers, & users. All ships rise when we work toGether.
- Ryan Wyatt (@fwiz) October 22, 2020
