Book Launch Promotion Ideas
123. Release bonus content or extended editions. Just because your book is published doesn’t mean you can’t republish it! Add extra content, like a special forward, an epilogue, or an additional chapter from another character’s point of view https://kittredgellc.com/.
145. Tie your book into major cultural events or celebrations. If there are any cultural events or celebrations going on in your area (or abroad!) you can tie them into your social media posts and subscriber content.
Before setting out to promote your book, it’s also worth noting that book marketing and book promotion are not the same thing. Marketing centers on what the book publishing business calls “discoverability”—ensuring that you and your books can be found by the right readers.
Best Book Promotion Ideas
Through Amazon’s Author Central, you can manage your author page, monitor book performance, and engage with your readers. Additionally, you can also promote your other books, and increase visibility for your book on the platform.
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Providing a free book excerpt is an effective book promotion tactic to captivate potential readers and encourage full version purchases. So, Here are a few ways to offer a free excerpt or sample of your book:
An excellent way to get the word out about your book is to network with other authors. There are thousands, even millions of indie authors, but it’s a tight-knit community that very much as a “we got your back” attitude. If you’re willing to extend a helping hand to an author, chances are, there are a dozen more ready to do the same for you. Pump their work on your social media and ask them to do the same for you. Put together a podcast and promote it on social media and your website!
A book that sells at least 10,000 copies annually could be deemed a bestseller. Any book genre can become a bestseller, however certain novels do better than others in terms of sales. Educator Resources: Indeed, this is first on the list!
Promo site prices range from free to hundreds, and well-chosen promotions reach their intended audience, increase sales, and minimize expenses. To be clear, this list of sites does not endorse or recommend one service provider over another, and please keep in mind links worked at the time recorded but may change.
Book Promotion Ideas
It’s not enough to just run a price promotion on Amazon — you also have to promote that promotion. You should do this on your own platforms, of course, but also through external promo sites that will advertise your price promotions to entirely new segments of readers.
The simplest form of authorial cross-promotion is to shout each other out on social media. For the best results, craft the post(s) for your collaborator or give them a list of talking points so they know what to highlight. And make sure it’s a fair exchange — you don’t want to be promoting them to your 5,000 followers while they’re only promoting you to 5 people!
Design-wise, consider slapping a sticker or pull quote on your cover, or spring for a full redesign — it could boost your sales by up to 50%. Basically, don’t get complacent; there’s always room for improvement!
Got some subscribers gathered around your virtual campfire? Make sure you’re keeping them warm — that is, providing regular and useful content via your mailing list. “Regular” is relative, but you probably don’t want to send emails more frequently than once a week, or less frequently than every couple of months.
Fair warning, this is a lot of work — but it will build a lasting online profile for your book that exists entirely outside your own platforms, which is valuable for both your credibility and exposure.
